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Pom Presents The Greatest Movie Ever Sold. Where can We put our Ad, Spurlock?

Bitter, Bitter Balcony, Movie Review, Pom Presents The Greatest Movie Ever Sold 2011Morgan Spurlock, Jeremy ChilnickMorgan SpurlockMorgan Spurlock, Ralph Nader Bitter,Bitterometer,meter Pom Presents The Greatest Movie Ever Sold(2011)
 

As evident in his 2004 hit documentary “Super-Size Me,” "mock"umentarian Morgan Spurlock has no qualms being his own social satire’s guinea pig. In his breakthrough film, Spurlock committed to a strict diet of MacDonald’s Value Meals, one that caused him to gain nearly 25 pounds in only a month, much to the chagrin of his vegan girlfriend. As much bodily harm the determined Spurlock inflicted upon himself one big Mac at a time, his poignant criticism of the food industry hit the spot in its bold yet funny approach.

Spurlock, following the success of “Super-Size Me” and the reality TV show “30 Days,” returns to his sarcastic ways with “POM presents: The Greatest Movie Ever Sold.” This time, he goes after another saturated American business entity, the Advertising Industry. However, instead of turning his liver into mush, Spurlock puts his artistic integrity on the lam by pitching a film that would only serve as obvious plug-ins for corporate sponsors. An apparent mockery at first, his pun lands him a fair amount of sponsors. Spurlock’s seemingly lack of integrity gets him rewarded with some generous perks, ranging from a fleet of cars, airplane tickets, hotel stays, to unlimited cases of POM Pomegranate juice (hence the tongue in cheek title of the film). Of course, in true Spurlock fashion, he turns his submission into an interesting look on how corporate endorsements have impacted the film industry while also exposing the legal muscle advertising holds on a movie’s creative process.

Spurlock, a native West Virginian living in New York, has the small town charm that blends perfectly with his big city knowledge. While he manages to rattle some feathers, Spurlock’s likability earns him access to political scholar Noam Chomsky, former presidential candidate Ralph Nader, and fellow filmmakers like Brett Rather and Quentin Tarantino, who have different accounts about their encounters with sponsorship guidelines.

Ultimately, Spurlock’s “selling out” makes his documentary happen, and while that was his goal all along, “ The Greatest Movie Ever Sold” ends up being more than a social observation on commerce and artistic compromise. Spurlock, while dissecting the challenges between creative freedom and financial realities, is really making an introspective film about his own career, and the search for a common ground the controversially funny Spurlock can flourish on.

Trailer:

Official website:
Pom Presents The Greatest Movie Ever Sold

Pics:
Pom Presents The Greatest Movie Ever Sold2011Morgan Spurlock, Jeremy ChilnickMorgan SpurlockMorgan Spurlock, Ralph Nader  Pom Presents The Greatest Movie Ever Sold2011Morgan Spurlock, Jeremy ChilnickMorgan SpurlockMorgan Spurlock, Ralph Nader  Pom Presents The Greatest Movie Ever Sold2011Morgan Spurlock, Jeremy ChilnickMorgan SpurlockMorgan Spurlock, Ralph Nader  Pom Presents The Greatest Movie Ever Sold2011Morgan Spurlock, Jeremy ChilnickMorgan SpurlockMorgan Spurlock, Ralph Nader 

Credits:
Directed by: Morgan Spurlock
Written by: Morgan Spurlock, Jeremy Chilnick
Cast: Morgan Spurlock, Ralph Nader


Source of the Bitter: John Rojas

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